Blog Post

David Sandeman writes 'A guide to the guide price' for Estates Gazette's first guide to property auctions

Publish Date: 17 October 2016

By Beth Fox

Share:

David Sandeman writes 'A guide to the guide price' for Estates Gazette's first guide to property auctions

Further reading

Join the EIG team at the Property Investor Show 7-8th October 2016, at Excel London

Awarded Gold at The Negotiator Awards 2016

Autumn 2016 Edition

Estates Gazette has just released the Property Auction buyer's guide, an invaluable guide full of information and inspiration from industry professionals.

 

The guide features an article written by David Sandeman, Managing Director of Essential Information Group.

He explains what guide price really means as "It is one of the most misunderstood terms in the auctioneer's catalogue."

"The guide price is not the price at which the auctioneer expects to sell the lot. My experience of talking to prospective buyers is that many do not realise this."

  

(Read the full article in the guide available on the newsstands now).

 

Essential Information Group - News and Information

Keep up to date with our latest news, case studies and what's going on in the property auction industry on our blog.

Two million recorded bids. Every bid has a story.

Industry news

21/10/2026

Two million recorded bids. Every bid has a story.

A major milestone for Essential Information Group (EIG) as we celebrate our 2 millionth recorded auction bid. This landmark moment reflects the continued growth of property auctions and the importance of accurate, comprehensive auction data in helping property professionals make informed decisions.

The Most Important Document in the Legal Pack? The One That’s Missing.

Buying at auction

25/03/2026

The Most Important Document in the Legal Pack? The One That’s Missing.

Legal packs are often treated as the definitive source of truth in a property transaction. But in reality, they are anything but complete. While they provide essential information, they are built to meet minimum requirements - not to offer full transparency. And in many cases, it’s not what’s included that creates risk, but what’s missing.

Guide Prices: Why Buyers Should Treat Them as a Guide to the Reserve

Buying at auction

24/03/2026

Guide Prices: Why Buyers Should Treat Them as a Guide to the Reserve

Guide prices are one of the most misunderstood elements of the auction process. Too often, buyers treat them as an indication of a property’s value, when in reality they are designed to signal something entirely different, the likely reserve. In an increasingly competitive and dynamic auction market, understanding this distinction is critical to making informed decisions and avoiding costly assumptions.

View News & Blog