Focus On: Where to Invest

Property has long been regarded as one of the most resilient places to invest, and recent years have done little to challenge that position. While stocks and precious metals remain popular choices, both have previously experienced periods of sharp decline, often with little notice, driven by global pressures that sit far outside an investor's control. Equity markets can lose significant ground within days, and precious metals react quickly to geopolitical uncertainty, inflationary shifts, and changes in global demand. For many investors, this level of volatility creates challenges around timing, confidence, and long-term planning.

Property is not without its own cycles, and most investors will remember moments where values softened across the market. The difference, however, is in how the recovery tends to unfold. Historic patterns show that when residential property prices fall, they typically stabilise more quickly and return to previous levels sooner than many financial alternatives. This is partly due to the fundamental demand for housing and partly because property markets adjust at a steadier pace. Sudden swings are less common, and downturns rarely deepen in the way they can in the stock or commodities markets.

This behaviour has continued through recent years. Despite wider economic uncertainty, property values have shown a level of consistency that contrasts with the more dramatic movements seen in FTSE performance and the gold markets. For investors who prioritise reliability and a clearer long-term trajectory, this steadier profile remains a key reason why property investment holds its appeal.

With that broader landscape in mind, attention turns to auction activity specifically. Auction results provide one of the most transparent and immediate reflections of market sentiment, and they offer a unique view of how pricing responds to changing conditions. The next section explores how average auction prices behave over time and what the data tells us about the structure and stability of the auction market.

Auction Averages

Volume reflects completed residential lots per month.
Average price is the mean hammer price for that month.
Monthly variation reflects changing stock mix.

The scatter plot shows how auction activity has behaved over the last five years by comparing the number of completed lots in each month with the average sale price achieved in that same month. Each point on the chart represents one month of auction data, giving a clear view of how volume and pricing interact over time.

What the visual highlights is that there is no consistent link between how busy a month is and the prices achieved. Higher volumes do not reliably push average prices down, and quieter months do not automatically lead to stronger results. Instead, the spread of data points reflects the changing mix of properties offered each month. Some catalogues contain lower value stock, while others include a higher proportion of mid to upper value lots, and this variation has a greater influence on the average price than the number of sales alone.

By showing monthly results side by side, the data makes it clear that auction pricing is shaped primarily by stock composition rather than fluctuations in volume. This helps reinforce the point that opportunities exist in every type of month, whether the catalogue is large or small.

With this baseline in place, the next step is to consider how these capital patterns interact with the income side of property investment and how passive returns compare with other major asset classes.

Passive Investments

For investors purchasing property with the aim of generating rental income, the relationship between entry price, yield, and long-term stability is central. The passive return data shows that rental-led strategies deliver steady performance year after year, even while financial markets rise and fall more sharply. This consistency is supported by predictable rental income and the slower pace at which residential values typically move.

Annual returns calculated for October to September periods.
Rental returns include gross yield plus capital growth.
Auction vs OMV performance differs due to entry price only.

Rental Yields

Purchasing through auction strengthens passive performance by lowering the initial cost of entry, and the accompanying comparison of average auction sale prices against average open market values highlights just how significant that difference can be. Over the past several years, auction prices have consistently sat below OMV, often by a meaningful margin. This pricing gap is not a one-off occurrence or a short-term fluctuation but a structural feature of the auction environment, where a portion of stock is offered at more accessible levels due to condition, seller circumstances, or the speed of the sales process.

Auction and OMV figures use national average sale prices.

When the same rental income is applied to these lower acquisition costs, yields remain consistently higher than when buying at full open market value. The effect is straightforward but powerful. A lower purchase price converts directly into a stronger return on every pound invested, and the benefit is immediate rather than theoretical. As rental income continues month after month, the improved yield compounds, enhancing long-term cash flow and strengthening the overall return profile of the asset.

Gross yield based on national average rent and purchase price.
Auction yields reflect lower entry prices than OMV.
Figures exclude costs such as maintenance and finance.

For investors building rental portfolios, this yield premium is a central reason why auctions remain such an attractive route. The ability to acquire property below typical market levels not only boosts income performance but also creates a buffer against market fluctuations and provides more flexibility when planning long-term strategy. The margin between auction and OMV pricing therefore plays a fundamental role in shaping the effectiveness and resilience of rental-led investment.

With the patterns in passive performance established, it is useful to look at what happens when investors take a more hands-on approach. Many buyers use auctions not only to build rental portfolios but also to create value through shorter term activity.

Active Investments

Active property investment is based on the principle that value can be added through timing, improvement, or repositioning rather than through holding alone. Auctions support this because the pricing at the lower end of the catalogue often provides a starting point that is not available in the open market. By purchasing discounted stock and moving it closer to typical regional values, whether through light preparation, resale into a different auction cycle, or more substantial refurbishment, investors aim to unlock the difference between their entry price and the achievable exit value.

The strategies modelled here show how these approaches behave when applied consistently. Short auction to auction resales, auction purchases resold toward market value, and renovation-based uplifts each illustrate how pricing and timeframes influence potential returns. These examples are not forecasts of individual outcomes. They are demonstrations of how the underlying mechanics of active investing operate when starting from auction level pricing.

Entry prices use the bottom 20% of auction sales.
Exit values use the regional median at the relevant month.
Cycle lengths: 2 months for Auction to Auction, 3 months for Auction to OMB, and 6 months for Auction Renovation to OMV with 10% renovation cost.

Viewed together, the datasets provide a rounded picture of how auctions compare with other investment routes and why they appeal to both passive and active investors. Capital growth in property tends to be steady rather than rapid, but the combination of rental income and discounted auction entry supports reliable long-term performance. Active strategies add another dimension by showing how uplift can be achieved when investors choose to take a more involved approach.

Overall, the data shows that auctions offer a distinctive investment profile shaped by lower entry prices, varied stock, and the ability to act quickly. Whether the goal is long term rental income or targeted value creation, auctions provide a flexible and practical platform for a wide range of investment strategies.


Regional Data

Every quarter we will be including regional data from the past five years, including the number of lots sold and the average sale price, and now average yield too. This allows you to track what is happening across the country, to spot trends, and see how changes in the wider market may be affecting auctions.

The data in these charts consist of all auction sales on a quarterly basis, including individual single lot sales.

Data for all unconditional auction sales.

Data for all unconditional auction sales where there is an income.

London

South East Home Counties

South West

Yorkshire & The Humber

North West

North East

West Midlands

East Midlands

East Anglia

Scotland

Wales

North West Home Counties

Northern Ireland

Regional Data Analysis

As with any part of the property market, auction activity doesn't happen in a vacuum. Broader economic factors can all impact both volume and pricing at auction. What we often see is that these changes show up in auction data before they're reflected in the wider market, making it a useful early indicator for spotting emerging trends. Tracking this data over time gives a valuable view of how different parts of the country respond to market pressures, and where opportunities may be emerging.


Closing Summary

As we see the final auctions of 2025 taking place, the data continues to show how firmly auctions now sit within the wider investment landscape. The patterns across this year highlight the strength of discounted entry, the stability of rental returns, and the continued appetite from both passive and active investors. None of this progress would be possible without the ongoing commitment of auctioneers, agents, and industry partners who help shape a market that is more transparent, more data-driven, and more accessible than ever.

Thank you to everyone who has worked with us throughout the year. Your collaboration and insight remain essential to delivering meaningful analysis for the sector. I hope these findings offer a useful perspective as you plan for the year ahead.

David Leary

If there are any topics you would like us to focus on in future releases, or you have any feedback or thoughts you would like to share, please contact us on insights@eigroup.co.uk.

David Leary

PS. Our next edition will be released in January 2026, so if you are not already on our newsletter mailing list, sign up today!

Disclaimer: The figures in this newsletter are based on sales data provided to us by the auctioneers.