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The Benefits of Selling at Auction
The auction method is a fair and open process for the vendor and the buyer. Particularly when dealing with those properties in high demand, the buyer knows they won't suffer from gazumping whilst still gaining the vendor the best price in the market place and a certain conclusion to the sale.
Key benefits:
In some cases an auction price can exceed the price of a negotiated sale. It is important to set the guide at a realistic price which is attractive to buyers. This will generate competitive bidding in the auction room, and ensure that the best price is achieved.
Auctions are a great tool for bringing a buyer to a point of decision. There is a fixed auction date and buyers are unable to postpone making a decision to purchase.
Quick disposal reduces long-term carrying costs, including taxes and maintenance. Standard completion of the sale is within 28 days of the auction day as per the general conditions of auction. An auction sale offers the avoidance of delays due to extended negotiations over purchase terms.
Property auctions are popular with vendors where an open and transparent method of sale is desired. Bidding is conducted in a public auction room. You can see who is bidding and how much they pay.
Auctions spend heavily on marketing, we maintain an extensive buyer base & provide unique high visibility signage. This ensures an aggressive marketing program that increases interest and visibility of your property.
Property auction advice from Lancaster and Kendal law firm
"Selling at auction may not be for everyone, but there are distinct benefits for those that decide to give it a go. The conveyancing process can be quicker, as the auction may take place a month after a seller has registered, with completion usually around 30 days after the auction date."
"Auctions can attract a variety of buyers, usually in a position to make a cash purchase. If there is a lot of interest, this can help achieve a higher price than on the open market. However, it’s important to remember that the proper preparation must be carried out ahead of an auction which can put many people off."
Ms Leslie explained that the key steps for selling at auction include;
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Essential Information Group - News and Information
Keep up to date with our latest news, case studies and what's going on in the property auction industry on our blog.
Buying at auction
25/03/2026
The Most Important Document in the Legal Pack? The One That’s Missing.
Legal packs are often treated as the definitive source of truth in a property transaction. But in reality, they are anything but complete. While they provide essential information, they are built to meet minimum requirements - not to offer full transparency. And in many cases, it’s not what’s included that creates risk, but what’s missing.
Buying at auction
24/03/2026
Guide Prices: Why Buyers Should Treat Them as a Guide to the Reserve
Guide prices are one of the most misunderstood elements of the auction process. Too often, buyers treat them as an indication of a property’s value, when in reality they are designed to signal something entirely different, the likely reserve. In an increasingly competitive and dynamic auction market, understanding this distinction is critical to making informed decisions and avoiding costly assumptions.
Buying at auction
23/03/2026
There’s So Much More Than the Aroma of Hot Coffee…
There’s so much more to selling a property than creating the perfect first impression. While details like fresh coffee, open windows, and careful staging can help set the scene, today’s buyers are looking for something far more important - clarity, confidence, and certainty. And that doesn’t come from how a property feels, but from how well it’s prepared behind the scenes.